GameStop has dramatically expanded its cryptocurrency ambitions by increasing a convertible note offering to $2.25 billion, but the move sparked a 22% stock plunge as investors reacted negatively. The video game retailer's aggressive Bitcoin treasury strategy now positions it as the world's 11th largest corporate BTC holder, with 4,710 coins worth approximately $513 million acquired in late May.
The upsized offering represents a $500 million increase from Wednesday's initial $1.75 billion announcement. Notes mature in 2032, with potential proceeds reaching $2.68 billion if options are fully exercised. Market response was immediate and severe — shares tumbled 22% following the disclosure, continuing a downward trend since disappointing Q1 2025 results showed 【17% year-on-year revenue decline】 to $732.4 million.
GameStop appears to be mirroring strategies employed by major corporate Bitcoin accumulators. ——"This mirrors MicroStrategy's playbook of using capital markets to fund crypto acquisitions,"—— noted one analyst. The comparison extends to recent moves by blockchain firms, including a European group adding $68 million in BTC to corporate reserves last month.
Despite Bitcoin's potential as a treasury asset, shareholders expressed skepticism through the sell-off. Company filings indicate proceeds may support "general corporate purposes" including investments under GameStop's policy — wording analysts interpret as signaling additional crypto purchases. The financing comes just weeks after confirming its Bitcoin strategy in March, suggesting accelerated implementation of digital asset plans.
Data from Bitbo.io reveals GameStop's 4,710 BTC holdings represent significant exposure for a traditional retailer. Meanwhile, the stock's year-to-date performance remains volatile, with Wednesday's drop erasing gains from earlier crypto announcements. Physical game sales continue declining industry-wide, potentially driving the company's unconventional pivot toward digital assets as a balance sheet strategy.
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